The post-pandemic demand for robust security upgrades fell directly into Adaptive Integration’s wheelhouse, so I stacked Adaptive’s three-pronged total security fitness offer underneath a fresh, direct headline.

Unique CTA buttons followed, one of which connected to our pitch below, and the other to our contact page.

I led the sub-hero with “Ransomware” in bold, slashed text to draw eyes into our copy about well-publicized security threats, and concluded with a lead-in to our succinct service solutions pitch in the main body copy.

I updated the logo and installed a motion backdrop with a human element to signify the changing post-pandemic remote work environment. Finally, I selected a muted blue, royal blue and orange color scheme to reflect an aura of authority and reliability.