Lumina empowers agents to turn real-world insurance scenarios into immersive social media content that highlights risks, exposes coverage gaps, and sparks buying conversations.
skills:
AI Product Design
content strategy
prompt engineering
system architecture
API Integrations
mission:
Drive P&C sales with powerful scenario-based insurance content
Ask anyone about their insurance coverage and you’re guaranteed to get an eye roll. Yes, insurance is boring and expensive – until you’re staring at a totaled rental car or a pine tree in your upstairs bathroom.
Insurance agents see it all the time: clients try to save a few dollars by weeding out coverage they don’t think they’ll need – until they need it. That’s when saving a few bucks comes back to haunt you.
Lumina drops policyholders into real-world scenarios they never saw coming – but probably should have. It gives agents a powerful tool to show clients exactly how small coverage decisions can have life-altering consequences.
cookie cutter clutter.
P&C insurers love to flood social media with staged moments of stock photo serenity to communicate value.
Smiling families at picnics, people gazing thoughtfully into sunsets, and dogs frolicking with children – each selling the identical promise of “We care.”
Caring is wonderful, but when an uninsured cement truck backs over my new Honda Accord, I’m more concerned with who’s going to foot the bill.
What if we cut back on dogs catching frisbees and documented real scenarios where unexpected events and complex claims reveal exactly how insurance coverage protects you when you need it most?
the policyholder perspective.
People think most insurance cases are cut and dry. Fault is clear. Damage is paid for. Life moves on. The truth is, this is the outlier, not the norm.
Fingers point. Gaps in coverage surface. Liability is suspect. Nobody thinks about these scenarios… until they’re living in them. Consider:
Your teenage daughter’s summer dog-walking business goes astray when a neighbor’s dog in her care bites a jogger at a park. Guess who the jogger is suing? You. Does your homeowners insurance protect you? You don’t even own a dog.
You visit a friend for a football game, and you hear a loud crack outside. A neighbors rotten tree has fallen on YOUR car in your friend’s driveway. It’s the neighbor’s tree. It’s your friend’s driveway. It’s your car, but you cancelled comprehensive last week. Your car is a total loss. Now what?
Your teenage son borrows a friend’s parents’ rental car without permission and totals it. One week later the rental car company sends you a demand letter for $42,000. Can you fall back on homeowners? Auto liability?
These aren’t rare insurance cases – these are common scenarios that reveal why understanding your coverage matters before you need it.
the P&C response.
Lumina Content Intelligence helps P&C agents turn these everyday insurance situations into powerful social media content.
By luring readers into familiar settings – coffee shops, friends’ houses, routine dog walks – Lumina structures scenarios where unexpected events spark questions about insurance coverage.
Lumina’s AI content generation engine follows a simple but powerful formula:
The result?
No more pushing policies. No more dogs playing frisbee.
Lumina helps agents deliver valuable educational content to build authority and turn scrollers into policyholders by asking the right questions about coverage.
SIMPLE FRONT. SMART BACK.
Lumina’s minimal interface belies its sophisticated backend. In just three clicks, Lumina can generate an endless rotation of thought-provoking scenarios across every line of insurance an agent offers.
Agents simply enter their 4-digit partner number, select an insurance product, and Lumina handles the rest – from thoughtful narrative generation to custom imagery through an Ideogram.ai API integration.
From business continuity to pet insurance, PIP to life insurance – Lumina maintains an educational depth and engaging style across every coverage type.
If agents elect to manually enter a custom scenario or local post, Lumina will automatically adapt to the agent input.
Want to use your own images? Lumina seamlessly integrates uploaded photos into content generation – perfect for showcasing office events, community sponsorships, and holiday celebrations.
Curious how it works behind the scenes? Read on!
What started as an insurance-specific solution has already evolved into a versatile content production platform across multiple industries.
Lumina is currently in use by:
The platform adapts easily to almost any type of content requirement, from LinkedIn posts to product descriptions. This versatile framework serves professionals across industries – from lawyers and medical practitioners to estate planners.
behind the screens.
Lumina employs a carefully choreographed prompt stack to guide AI interactions from broad industry knowledge down to specific, local scenarios.
Originally developed for insurance marketing, the system can easily adapt to alternate industries including legal, retail, trades, and security technology.
Powered by Anthropic’s Claude API and enhanced with Ideogram’s premium image generation API, Lumina uses a meticulously crafted system prompt to maintain a consistent brand voice and conversational style.
Lumina’s rotating framework system ensures fresh, relevant stories while maintaining industry-specific expertise. Below, we’ll explore how Lumina’s prompt stack creates scalable, non-repetitive content across different service sectors.
View the Lumina Content Intelligence portal:
For a test run please email Mike at michaelnworden@gmail.com.
Lumina saves me an incredible amount of time. It writes stunning product descriptions trained on my narrative voice, even for products I still have in the ideation stage.