copywriting + web design
emergency!
Drug testing. DOT Exams. Immunizations. Work-related injuries.
Healthcare startup WORKCare Clinic Tacoma requests long-form copy and a temporary, info-packed website ready in 90 days.
client:
workcare clinic tacoma
work:
copywriting
web design
opportunity knocks
As any Pacific Northwesterner can attest, the siren song of the Puget Sound radiates an irresistable lifelong gravitational pull. Residents here theorize it might have something to do with a subtle addiction to moss.
Dr. Richard Ojima, MD grew up in Seattle and attended the University Washington Medical School. Dr. Ojima settled in Los Angeles with his wife Angelina and started a family, but after 15 years a familiar murmur began to permeate their lives.
Conversations shifted towards market research, data morphed into plans, and COVID forced the keys into the ignition: Dr. Ojima initiated plans to move back to the Puget Sound and launch WORKCare Clinic Tacoma, an independent occupational and industrial healthcare clinic in downtown Tacoma, Washington.
the mission
Dr. Ojima and his wife Angelina asked if I could get a website for WORKCare Clinic Tacoma up and running within a 3 month time frame. They had a logo and a color scheme ready to go, so I set out to establish a temporary web presence in 90 days to introduce the brand, the doctor, and our service offerings to the Tacoma market.
My mission: Position WORKCare Clinic Tacoma as a friendly, locally owned and convenient alternative to the dreary, soulless corporate behemoths saturating occupational healthcare services in Tacoma.
connecting with our target
WORKCARE Clinic Tacoma primarily caters to employers and employees in the industrial and service sectors, so my copy needed to address employees of those industries.
I created 5 distinct service categories and set out to establish a very conversational, helpful tone to introduce our services and address frequently asked questions about work-related healthcare and examination requirements, including:
Can my employer drug test me? What do I need to bring to a DOT exam? What does a pre-employment physical examination measure? How do federal marijuana laws affect me in Washington State?
dedicated employer sales page
WORKCare Clinic Tacoma contracts with local employers to provide discounted medical services to their employees.
I embedded a direct link from the landing page to a dedicated, personalized sales page featuring a comprehensive rundown of member benefits for employers choosing to contract with WORKCare Clinic of Tacoma.
COVID challenges
While WORKCare Clinic Tacoma was originally slated to open in the Fall of 2021, COVID-related challenges ultimately derailed Dr. Ojima’s target launch date. We elected to maintain, modify and update the completed website to gain traction on search engines and introduce Dr. Ojima to the local community.
WORKCare Clinic Tacoma continues to climb rapidly on major search engines and ranks on the first page under a number of selected search keywords.
View the WORKCare Clinic Tacoma website.
Mike came to us through a recommendation of a business partner and we’re thankful we found him. He put together an amazing site for us in a limited time, and the result far exceeded my expectations. His writing was thorough, likable, and created a great first impression for my practice.”
