Each spring season Brandon competes with 20-25 other tour operators in the midwestern United States for a limited number of guests who fly in from around the world to intercept violent thunderstorms, baseball-size hail and destructive tornadoes as they rampage across the Great Plains.

Brandon has a few distinct advantages over his competitors: While most tours dump their participants in shabby discount motels over the duration of a tour, Brandon provides luxury accomodations and a superior service experience for his guests. Brandon runs smaller tours, granting him much better access to storms and enabling him to make quicker decisions in an industry where every second counts. Lastly, Brandon is hands down one of the very best chasers in the world and his impressive resume shows it.

I developed a concept website with a direct focus on Brandon’s competitive advantages, his experience, and national reputation. The landing page background features a dramatic video of a violent tornado churning up the landscape, a visual designed to instantly hook visitors and spark the adrenaline rush thrillseekers seek from a stormchasing “chase-cation”.