sighs matter.
Make your intelligence less artificial.
Tap into a decade of UX copywriting and content design experience to power your AI conversations.
Tap into a decade of UX copywriting and content design experience to power your AI conversations.
sighs matter.
FULL STACK ARCHITECTURE
conversational AI.
Most writers don’t engineer. Most engineers don’t write.
Turns out you don’t have to pick a side.
Deliver Real Information In Real Time
LLMs gleefully pump out misinformation with timeshare-pitch confidence. Grounding agents with real-time API connections, RAG databases, and custom data sources gives your users the information they need, right when they need it.
Trust A Team, Not A Hero
Deliver more accurate responses, better token efficiency, and parallel task execution with a crew of specialized agents that handle individual tasks with focused tools and prompts.
Sighs Matter
By default LLMs will churn out dull, overcooked prose with all the charisma of a dry meatloaf. Natural rhythm flows from tiny adjustments: randomized continuers, tone that adapts, and pacing choices users feel but never notice.
Your Conversation, Your Rules
Build structured prompts that enforce schemas, shift dynamically with conversation state, and reliably control AI behavior.
CONVERSATIONAL AI CASE STUDY
ClearPath Live Check-In.
Repetitive intake calls eat staff time and patient patience. What if the drug testing intake process took care of itself? Meet ClearPath, a live-voice check-in agent that collects employer details, guides patients through the process, books appointments, and answers questions along the way. From hello to confirmed appointment in five minutes. No hold music required.
- Gemini 3.1 Flash Live Preview: Native Audio-to-Audio Model
- Python ADK Backend with WebSocket Streaming
- Fuzzy Employer Lookup with Automatic Drug Panel Routing and Callback Escalation
- Tool-Grounded Scheduling with Hallucination Prevention
- Dynamic Screen Sync Across 9 Conversation Stages
- Real-Time Directions via Google Maps Integration
- Guardrails Against Cheating Guidance, False Promises, and Outcome Predictions
GECX MULTI-AGENT ARCHITECTURE
CX Agent Studio.
Explore a simple multi-agent system prototype for Washington State Ferries built in Google’s new CX Agent Studio. Watch how orchestrators, sub-agents, prompts, and tools fit together, then finish it off with a live voice conversation. In the walkthrough, we’ll cover:
- Orchestrator Architecture: One router, multiple specialized sub-agents
- Native Audio-to-Audio: Speech-to-speech without the STT/TTS pipeline
- Structured Prompting: Plain-English instructions auto-converted to XML
- Custom Tool Calling: Python tools scoped to the sub-agents that need them
- Execution Tracing: Simulator traces for routing, tool calls, and latency.
COMING SOON! LLM CHATS. CODE DECIDES.
Deterministic Handoffs.
A patient mentions a concerning symptom. Should your AI decide what happens next? In this experimental urgent care helpline agent, the LLM carries the conversation, but deterministic code monitors user input and decides when to escalate to a nurse.
- Deterministic Pre-Router: Python code monitors for input triggers before the LLM can respond
- Structured Nurse Handoff Tickets: Trigger, severity, collected data, recommended action
- Two-Strike Verification: Repeated data collection failures trigger handoffs, avoiding loops
- Human-Request Exit: “Get me a person” honored instantly, no triage required
- LangGraph State Machine: Pre-router, agent, and handoff nodes
- Voice-Enabled Intake: Browser speech recognition in, ElevenLabs Flash voice out
CONVERSATIONAL AI CASE STUDY
GeminiMart Kiosk AI.
GeminiMart Kiosk AI turns any retail floor into a voice-guided shopping experience with genuine spatial awareness. Customers find what they need, discover what’s on sale, and never have to ask a human where anything is.
- Gemini 3.1 Flash Live Preview: Native Audio-to-Audio Model
- Python FastAPI Backend with WebSocket Streaming
- Real-Time Animated SVG Map Synced with Conversation State
- Multi-Item Routing with Color-Coded Simultaneous Paths
- Tool-Grounded Navigation with Hallucination Prevention
- Contextual Product Recommendations with QR Code Coupons
- Behavioral Guardrails with Scope and Persona Protection
CONVERSATIONAL AI CASE STUDY
Washington State Ferries.
An experiential portfolio project demonstrating multi-intent handling, multi-agent orchestration, and multimodal capabilities on LangGraph and Google Conversational Agents platforms.
- LangGraph and Dialogflow Playbooks
- Multi-Intent Conversation Handling
- Custom API Integrations
- Advanced Custom Python Functions
- Rich Content & Multi-Modal Output
- External LLM Integrations (Claude, Gemini)
- Generative Voice Response from Vertex AI
END-TO-END AI PRODUCT DESIGN AND DEVELOPMENT
Lumina Content Intelligence.
Lumina creates industry-specific learning scenarios and marketing content. Originally insurance-focused, now used across security, retail, and trades.
- Claude-Powered Content Engine for Consistent Brand Voice & Tone
- Dynamic Topic Selection & Scenario Generation
- Integrated Ideogram Image Generation API
- Stacked Prompt Architecture for Content Quality Control
- Multi-Format Social Media Output (Facebook, Instagram, LinkedIn)
- Scalable Framework Across Insurance, Security, Retail & Services
express.
Don’t have time for case studies?
You can check out a full range of UX copywriting samples here. Landing pages, sales closers, bios and more!
work.
Mike absolutely blew away my expectations from both a design perspective and the brilliance of his writing.”
dr. richard ojima
WORKCARE CLINICS OF WASHINGTON
B2B COPY + DESIGN
security simplified.
You speak tech. Your prospects don’t.
Break communication bottlenecks with transparent copy that communicates your offering to a wider audience.
END-TO-END AI PRODUCT DESIGN AND DEVELOPMENT
legacy builder.
Crafting a heartfelt obituary can feel overwhelming for those wrestling with loss, limited writing skills, or financial constraints.
What if there was a free service that could provide premium obituaries to everyone?
Mike has handled all my online business for seven years. He’s proactive, persistent and engaged with my company and he’s had me at the top of the front page of Google for as long as I can remember. He ad libs whatever I tell him I need, and he always comes back with something that just blows me away.
jahmar williams
greenlife electric
Ready to tango?
Let’s create great content for your brand, condensed and optimized for digital platforms.
Time to shine
Nail the first impression.
Say the right thing at the right time, every time. Deliver conversational content in an active voice—right from the start.
clutter cutter
Everything you need, nothing you don't.
Hit pain points and gift solutions. Eliminate fluff and generic jargon. 90% of internet content goes unread — for a reason.
snip the yellow tie
Heart sell over hard sell.
Cheese belongs on sandwiches, not websites. No cliches, zero gimmicks. Establish a human connection with genuine narratives that resonate and captivate.
COPY + DESIGN
adrenaline.
Transforming a text-heavy information portal into a high-octane visual sales pitch for chasing the most violent weather on the planet.
B2B COPY + DESIGN
emergency!
An upstart industrial and occupational medicine clinic needs a temporary, information packed website ready to go in 90 days.
Mike has an innate ability to understand my brand and how I want to express myself, and always produces incredibly thoughtful writing that perfectly captures my ideas. I can’t tell you how many times I’ve been asked “Who did your website?”
olivia williams
pilates studio owner
brand reformer.
A prominent large city pilates instructor places her name on her new marquee studio.
COMING SOON
van life.
A vanlife start-up elevates outdoor adventures with a luxury hotel experience on wheels.
COMING SOON
educational.
Excerpts from an online course I created for insurance adjusters in the State of Texas.
COMING SOON
closers.
Custom sales messaging excerpts I use to nurture prospects and squash hesitations.
COMING SOON